On Monday, I worked on the ad design for myfreetaxes.com. This ad will be in the La Costina publication. The ad will be translated and then sent back to me for revisions with the new wording. We hope that by creating this ad, the latino population in our area will be better informed on this great service. Myfreetaxes.com/unitedwayescarosa has a free translation service 24/7 that they will be able to take advantage of. Along with the online service, two of the VITA sites have spanish-speaking individuals on their volunteer staff.
This is the ad before it will be translated into spanish:
Wednesday, Gretchen and I brainstormed campaign ideas for myfreetaxes.com/unitedwayescarosa. Unfortunately, the numbers are down on the use of the myfreetaxes site. This is very important because if we do not have a certain number of people that utilize the myfreetaxes site, a substanstial amount of funding will be lost next year. Gretchen and I are currently working on contacting colleges in our area to promote myfreetaxes through a mass email to their students, or possibly implementing a free tax seminar on their campus.
We are still working other possible ideas and it will be interesting to see how all of this will come together at the close of tax season on April 15th.
I also created a rack card on Wednedsay that is specifically for myfreetaxes.com/unitedwayescarosa.
This is the rackcard:
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